Hot Dates: September 2025
Whether it’s discovering the events celebrating music or visiting an exhibition at a museum, Where® brings you this month’s unmissable dates. 1. Formula One Italian Grand Prix 2025 in Monza, …
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Spotted: the Truck that Helps you Make your Sole Unique, by Vibram
The traveling shoemakers workshop… in a truck! A new funny marketing campaign launched by Vibram, the Italian brand specialized in top-quality soles, will allow fashion victims in love with sports …
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Now You Can Get Your Personalized Burberry Scarf, with the Scarf Bar
The elegant boutique welcomes customers into its stylish yet technologically advanced space enhanced by three large video walls and digital screens, to showcase both brand content and live events from …
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Panoramic Terrazza 12
The Brian&Barry Building has just turned one and it’s celebrating its first milestone birthday in great style with the opening (on the 10th floor, level 12) of its last secret space: Terrazza12. From …
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DramaTram: City Tour on a Vintage Tram
Milan now boasts a new form of tourism, art and entertainment, where the tram becomes a stage on which to showcase the history of the city. From the EXPO of 1906 to that of 2025, passing through two World …
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La Vigna di Leonardo
A new museum, La Vigna di Leonardo, has been opened to the public, just a short distance from the Church of Santa Maria delle Grazie where Leonardo painted The Last Supper. At one of the landmark locations …
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Gusella – Historic Childrenwear Brand Opens a Boutique in the Fashion Quad
NEW OPENING – The historic children’s footwear and clothing brand has opened a new sales point in Milan’s Quadrilatero della Moda, in via della Spiga 31. The store carries all the brand’s collections …
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The First Mandarin Oriental Hotel of Italy Opens in Milan
NEW OPENING – Milan has been enriched by a new, exclusive hotel, the first Mandarin Oriental in Italy. The hotel, located in via Andegari, boasts an elegant, intimate atmosphere. The epitome of five-star …
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Pasticceria Marchesi and Prada Open a New Cafe in Montenapoleone
NEW OPENING – A new, fashionable venue for your break in the Quadrilatero was opened at number 9 of via Monte Napoleone. Historic Pasticceria Marchesi, now owned by Prada group inaugurated the brand’s …
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San Siro Store: the New Boutique Selling both Inter and AC Milan Merchandising
NEW OPENING – Famous San Siro Stadium introduces its new 1,000 square meters San Siro Store, an exclusive shop selling official merchandising from Milan’s two renowned football clubs AC Milan and FC …
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Panorama: the Tale of Italy’s Beauties
NEW OPENING – Panorama is the extraordinary tale of Italy’s beauties and eccellences in the futuristic Porta Nuova district. Located amidst the skyscrapers of Piazza Gae Aulenti, it is a large circular …
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New Opening: Filippo Gabriele
NEW OPENING – Filippo Gabriele, an exclusive brand of luxury Made in Italy shoes for men and women, has just opened at number 18 via Borgospesso, corner of via Montenapoleone. An expression of sheer, refined …
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New Opening: Chiara Boni La Petite Robe
NEW OPENING – Florentine designer Chiara Boni has chosen Milan to open her first monobrand store. Located at No. 8 via Sant’Andrea, in the heart of the Quadrilatero della Moda, one of the most prestigious …
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New Opening: the UniCredit Pavilion
NEW OPENING - The UniCredit Pavilion, a new, multi-functional space designed to host conferences, exhibitions, fashion shows and concerts, has opened in piazza Gae Aulenti. This versatile location, …
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